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Salesforce Marketing-Cloud-Email-Specialist Certification Exam is a highly recognized certification in the field of marketing automation. Salesforce Certified Marketing Cloud Email Specialist certification exam is designed to validate the skills and knowledge of professionals who work with the Salesforce Marketing Cloud Email application. It is intended for marketers, email specialists, and consultants who are involved in the creation, implementation, and management of email campaigns.
Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q153-Q158):
NEW QUESTION # 153
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Change the color of the email background to match their subscribers' preferred color of choice.
- B. Use a substitution string to populate a photo of the subscriber in the header of the email.
- C. Use a substitution string to populate a subscriber's name in the subject line.
- D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
Answer: A,D
NEW QUESTION # 154
A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
- A. Consent Management
- B. Exclusion Script
- C. DoNotTrack Attribute
Answer: C
Explanation:
The DoNotTrack attribute can be configured to ensure that no tracking information, such as clicks or opens, is recorded for a specific customer. This complies with customer requests to avoid tracking their interactions. For comprehensive details, refer to the Consent Management documentation.
NEW QUESTION # 155
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Path Optimizer
- B. Einstein Engagement Scoring
- C. Google Analytics Audience
Answer: C
NEW QUESTION # 156
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
- A. Ensure characters in the CSS tags are limited to 16kB.
- B. Ensure the 'Optimize for Gmail' checkbox is selected.
- C. Ensure fallback content has been configured for Gmail.
Answer: C
Explanation:
The 'Optimize for Gmail' checkbox is not related to the interactive form, but to the email layout and rendering. The characters in the CSS tags are limited to 16kB for all email clients, not just Gmail. The fallback content is the only option that ensures the interactive form displays correctly in Gmail, as it provides an alternative content for email clients that do not support interactive forms. You can learn more about this in the Interactive Email Form module on Trailhead.
NEW QUESTION # 157
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
- A. Add subscribers to the Account opt-out list.
- B. Configure Auto-Suppression list for the Commercial classification.
- C. Add an Auto-Suppression list to the default sender profile.
Answer: B
Explanation:
Explanation
Auto-Suppression lists are lists of subscribers who should not receive certain types of emails, such as promotional or transactional emails. Auto-Suppression lists can be configured for different send classifications, such as Commercial or Transactional, and can be applied to specific sender profiles or the entire account. By configuring an Auto-Suppression list for the Commercial classification, the marketer can ensure that the group of subscribers will not receive any promotional emails sent with that classification.
NEW QUESTION # 158
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